Emma Margarita Erenst is a creative XR director, an interdisciplinary designer, illustrator and lecturer who integrates emerging technology together with visual storytelling techniques derived from embodied design, animation direction, scenography design, illustration, game design and information visualization - to bring cultural heritage back to life.
A graduate (cum laude) of both the master of design program (2016) and the Bachelor degree in visual communication at Shenkar College in Israel. Her master’s thesis project Body Wearing Movement which included the design of an interactive wearables' collection for capturing body gestures has won the prize for future talent from Shenkar (2016). The dance performance Transparent Borders (2014), for which Erenst designed the wearable art that created an optical illusion, has won prizes and praised reviews from the press in Israel and in Europe.
Since 2011 she has been teaching design research, data visualization, and visual communication at various design academies in Israel. While currently a freelancer, on her last in-house job, she worked at a centre for innovation and research in textiles where she initiated and led projects within the field of wearables, smart textiles, sustainability and industry 4.0 - designed to bridge the gap between the low and high-tech industry.
Erenst currently works independently as a creative cultures entrepreneur, developing experiences within the field of performance and XR. Her most recent creative initiative, A Trip Beyond the Horizon - a playable site specific augmented reality interactive experience for children, is currently on view at Train Theater in Jerusalem.
There's a virtual elephant in the room
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