As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives. She is the principal of both gotomedia and gotoresearch — working at the intersection of UX, CX and Service Design to simplify complex experiences from traditional apps to the latest in AI and conversational interfaces for companies such as Abbott Health, Mayo Clinic, Netflix, Twitter, Sony, VMware and Amazon.
Her book, Web Redesign 2.0 was a primer for the field of user experience and has been translated into more than 16 languages.
Goto’s latest mission? Helping companies harness the power of inclusive design and adaptive, accessible experiences to improve health outcomes and independence regardless of age or ability.
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