Marihum Pernia

Marihum is a Designer whose work focuses on the transformation of business strategies and organizational ecosystems through the study of human behaviors, the application of technological foundations, and the development of future and disruptive scenarios.  

She graduated as an industrial designer from the University of the Andes, in Merida, Venezuela. In 2012, and joined the Master of Strategic Design at Poli-design, Politecnico di Milano. In December 2018, Marihum concluded a short master's course in Business Data Analysis at Talent Garden Innovation School.  

As a strategic designer with more than ten years of experience Marihum is currently working in eFM-Engaging Places as Innovation & Design Director. In eFM, she’s following a business proposition called:

Hubquarter - Not places but experiences to live through.

Hubquarter is an ecosystem project that shares existing and unused spaces, generating value for people, organizations, and the environment. More info in this link: https://www.hubquarter.it.

Also, Marihum supports eFM in setting the agile path to becoming a platform in the Real Estate sector. She is co-guiding the strategy and development of the platform by connecting business goals, market trends, technological requirements, and organizational structure.

In 2015, Marihum co-founded Service Design Drinks Milan, a design community based on events, debates, and research on service design methods and trends, technology, and the evolution of the service design discipline. In 2020, she co-founded Transforming Designers, a global collaborative research that aims to assess, discuss and envision the evolution of the role of design around the world and started as an adjunct professor of the Master in Product Service System Design at Politecnico di Milano. Here academic focus is on the relationship between creativity, technological foundations, and ethical matters.

In 2022, Marihum created coexist: a digital space of reflection and interpretation of design, technological, human, and ethical paradigms. The scope is to understand concepts and technological definitions, acknowledge the transformation of the design role in a new complex context, per-sue justice and ethical values. She is indagating: how we can create a fair coexistence between humans, algorithms, and other planet entities.