Martin Böckle has a strong focus on designing human-centered digital experiences within several practice areas of BCG Platinion solving strategic design challenges through the application of qualitative and quantitative research. He is a strong advocate for behavioral design concepts like gamification to create engaging and more meaningful end-user experiences. Böckle is also contributing to the emerging research stream of human-centered artificial intelligence by investigating design principles for the enablement of trust and focuses on topics such as design due diligence (DDD) and data-driven UX.
Design Thinking and AI: The new frontier for designing human-centered AI solutions
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