Joe Macleod

Joe Macleod is founder and Head of Endineering at AndEnd – the world's first customer ending business. He is a veteran of the product development industry with decades of experience across service, digital and product sectors. He now specializes in designing endings for consumer experiences, an emerging and critical new discipline he calls Endineering. Endineering aims to design specific elements which can be incorporated throughout the consumer lifecycle and frame the ending purposefully. These elements combine to mitigate problems as diverse as carbon impact, pollution, privacy loss in digital or mis-selling in financial services. Endineering aims to guide the consumer through the final stages of their engagement with a product to achieve a better and less damaging ending.

Macleod is author of the Ends book, which established this new design genre in 2018. iFixIt called Ends the best book about consumer e-waste. He is a TEDx Speaker. Wired says “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings, from breakage to customer burnout to falling behind consumption trends. It's important to plan for each of them. Not all companies do."

He has recently released a new book – Endineering, that people are saying “defines and maps out a whole new sub-discipline of study”. Macleod now trains some of the world's leading businesses in bringing a wonderful end to their product experiences.

[1] https://www.ifixit.com/News/48850/if-you-want-to-feel-better-about-e-waste-you-have-to-sell-stuff

[2] https://youtu.be/3gD7MREWgMI

[3] https://www.wired.com/story/startups-prepare-for-downfall/

[4] https://www.andend.co/endineeringbook