Sandra Griffel-Ripperger

As a director with a focus on strategic design at denkwerk - one of the leading digital agencies in Germany - Sandra Griffel-Ripperger accompanies companies in their digital transformation and develops ideas and concepts for innovative services and products. She has experience leading interdisciplinary teams of XD designers and analysts/researchers in developing sophisticated, insight-based solutions that align key business drivers with user needs. Her track record includes a number of strategic projects for global brands such as Condor, Motel One, TUI and Deutsche Telekom. Griffel-Ripperger also participates in local and international XD communities, speaks at meet-ups and conferences (UX Cambridge, Interaction 17 NYC, EuroIA 18) and writes articles and whitepapers, e.g. on contextual commerce, conversational interfaces, screenless interface development, testing methods, ....