Half-day workshops 4hrs
28 Feb
Event time in Zürich, Switzerland (CET)
Wed, 1 Mar 2023
Event times are displayed in

Designed to persuade: How to elicit desired behavior

In today’s user-centric world it is crucial for designers to understand the users’ needs to be able to alter their behaviour to a preferred stage. Based upon psychological and social theories, persuasive design is an area of design practice, which tries to trigger human behaviour through specific design characteristics.

  • Get sensibilized for persuasive design and how it is used
  • Learn via hands-on activities how you can use a persuasive design toolkit in your everyday practice
  • Take your toolkit back home at the end of the workshop

Sponsored by Frontify.

Buy ticket

Partner with us

IxDA is renowned for our conferences — a tradition made possible thanks to our partners. Interaction 23 is a key opportunity to reach the international interaction design community and its stakeholders.

Help us build Interaction 23

Interested in being in the thick of the action with a crew of dedicated folks? If so, we'd love to hear from you! Please fill out our volunteer interest form and someone from our team will be in touch.

Why volunteer?