Designed to persuade: How to elicit desired behavior

In today’s user-centric world it is crucial for designers to understand the users’ needs to be able to alter their behaviour to a preferred stage. Based upon psychological and social theories, persuasive design is an area of design practice, which tries to trigger human behaviour through specific design characteristics.

• Get sensibilized for persuasive design and how it is used
• Learn via hands-on activities how you can use a persuasive design toolkit in your everyday practice
• Take your toolkit back home at the end of the workshop

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Sponsored by Frontify.